#cnqcontest   #swayfactor

I dare you. I double-dog dare you.

Ready to amplify your personal brand and increase your SWAY? I’m here to help!

Hi it’s Sima, your Personal Brand Champion, here to remind you that you’re the Chief Marketing Officer of Brand You! It’s true that no one can do personal branding for you but the good news is, it’s easier than you may think, and I’m here to help you get started.

I invite you to participate in one of my signature workshop exercises:

the Cocktail Napkin Quote or #CNQ for short – it never fails to get audiences thinking and into action, and I hope it will do the same for you. You’ve likely heard a story about a successful entrepreneur who launched his or her business plan on the back of a cocktail napkin. Well you’re going to launch your Personal Brand plan in the same way.

A personal brand plan starts with a story, and stories start with words. What are YOUR words? What are the phrases that describe your attributes and your aspirations? How do you want to be known by your network?


First, print out a copy of this cocktail napkin.
Second, consider these questions:

°  What are your top skills and areas of expertise?
°  What problems do you help your clients solve?
°  If the phone rang with an ideal project, promotion or position, what would it be?

Now – when you read these questions, what keywords and phrases come to mind? Write them on your cocktail napkin:

Just write them on the front of the napkin, snap a pic, and post it to Instagram or Twitter by tagging me (@SimaSays) along with the hashtag #cnqcontest.

One random winner monthly will receive a Personal Brand Power Pack including my chapter from the book Make Your Connections Count, (on personal branding) and a copy of Words of Wisdom including chapters by Brian Tracy, Dr. John Gray and yours truly, plus an MP3 audio recording of my interview with the publisher.

Ready? Set? Let’s do this!

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